In fast moving markets, even the weaker licensees employed by sellers,
will provide a higher Standard-of-Care. However, when the market cools,
many licensees of all skill levels automatically provide their sellers with a
lower Standard-of-Care, which is counter-intuitive. One would think that in
a cooler market, everything in that licensee’s power would be brought to
bear to sell that property.

It is unbelievable that with today’s technology, residential properties are
going on the market, (World Wide Web), without a professional virtual tour,
without multiple photos or in many cases, Not even one lousy main shot of
the home. Worse, if there is a single photo of the home, a car is in the center
of the shot. Larry Lohrman’s post of “Exterior Real Estate Shots,” has some
tips to make your home look better on-line. Attention sellers: the professional
virtual tour companies have partnership agreements with the national and
local real estate websites; your licensee Does Not. Don’t be misled, when
your licensees state “I do my own virtual tour,” that really means they don’t
want to invest the time and money involved with a professional videographer.

It is scary that this is the person you hired to sell your home. Jeez, I can’t
wait to read the selling/marketing verbiage, or lack of, sometimes that is
next to non-existent. Not to worry that this person will be negotiating a
contract with prospective buyers. That likely will not happen until licensee
number #2 or #3 is employed. As I often say, “Dear God, let me be the
third Realtor.”

Pat Kapowich,
“Negotiating Smooth Transactions Throughout The South Bay”
SiliconValleyBroker.com