KAPOWICH REAL ESTATE – Sunnyvale, CA 94086 – Silcon Valley Broker Video
Real Estate Attorney Douglas White, of Hoge, Fenton, Jones & Appel, Inc.,
speaks out on the critical role of the licensee when representing a client.
Many licensees brag about being hired because of their beautiful
brochure and/or presentation folder.
Real estate attorneys often mention that while marketing is important,
the skill-set of the licensee should be scrutinized. While the licensee is
selling their marketing and/or knowledge of a neighborhood, this should
not be the reason a customer becomes a client.
Real estate attorneys often comment the consumer’s focus should be the
licensee’s knowledge of the different contracts, clauses and avoidance of
transactional pitfalls. In addition, the licensee should have deft negotiating
abilities.
After all, the licensee is the consumer’s representative in the marketplace.
The actions of a licensee are a direct reflection on on the client, in more
ways than one. There is nothing worse than a licensee getting in the way
a sale and/or worse, create a legal problem for the ones they were hired
to protect.
Toughening or eliminating real estate Licensing Laws have fostered
discussions on the internet, beginning with Greg Swann’s Bloodhound Realty
weblog, which sparked more comments from others, such a Athol Kay of
REAgentinCt and Russell Shaw of NoHassleListing.
Pat Kapowich, “Negotiating Smooth Transactions Throughout The South
Bay” SiliconValleyBroker.com
Hi there, I appreciate the link.
The biggest problem is that current licensing is a very low hurdle and largely forces the consumer to have to do this sort of checking out on agents.
We chimed in on this issue in the post below. Licensing and skill do not go hand in hand. But to suggest that licensing be eliminated (as the cure), as Mr. Swan suggests, is naive and stoopid.
http://tinyurl.com/2etg2v