Part 1

Hire a Licensee Capable of Representing You as Both a Buyer and a Seller

Not as easy as it sounds. We have a large number of sales agents with fewer than 5 years in the industry. Many have never handled concurrent transactions and/or do not possess the knowledge or skill-set needed to help […]

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Part 2 ~ Ramifications and Consequences

In Part 1 of this series, Tools from the Liar’s Toolbox, I described the types of “truthyness,” one might encounter. Last week, Geno Petro and Gary Elwood received first and third place Bloodhound awards, respectively for their articles in truthfulness. Kevin Boer described Elwood’s article as “proposing […]

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Deja Vu
“Sir, How Long Do I Have to Keep Making You Look Good
in Front of Your Wife?”
Years ago I referred a young couple who were buying their first home,
and the husband was a classic know-it-all. There was not one topic he
did not comment upon, especially real estate; Get it? The first-time
buyer is […]

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In fast moving markets, even the weaker licensees employed by sellers,
will provide a higher Standard-of-Care. However, when the market cools,
many licensees of all skill levels automatically provide their sellers with a
lower Standard-of-Care, which is counter-intuitive. One would think that in
a cooler market, everything in that licensee’s power would be brought to
bear to sell that […]

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Deja Vu
In the late 80’s, after a fellow rookie sales agent confidently explained his questionable activity, I responded with, “I don’t think you can do that.” He bluntly replied, “Who cares, they’re not going to sue me, they’re going to sue the broker.” What a surprise when less than 10 years later, that same […]

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Part 1
Beware of the Licensee Who Plans to Turn Your Entryway Into a Their Promotional Kiosk
These licensees have literally been trained to set up tripods
with blown-up neighborhood maps, color coding the sales in the
area, in order to gain new buyer and seller clients. Yet, they
convince the seller that all this extra work is […]

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What is the Difference between Ignorance & Stupidity?
Knowing better. Weather is not the only thing that changes with the
seasons, sellers and their licensees, do also! Sellers who are perceived
as rude in person, and/or disrespectful through negotiations are simply
being ignorant. An expensive ignorance.
When the seller’s rep is rude or disrespectful to the buyer and/or
the […]

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The Seller’s Market
Veteran real estate agents have seen/felt many, many markets “change,” also referred to as “cycles.” Some of these changes took place seemingly overnight. A Seller’s Market in Silicon Valley finds Buyers lining up in front of mediocre over-priced properties. In addition, these Buyers will compete to pay over-list price, buy “as-is” and […]

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It’s the Home and the Area
The “right” home and neighborhood is absolutely critical to long
term quality of life. The right home is best sought in a Buyer’s
Market. Not only is the selection of homes greater, the number of
competing buyers has been artificially reduced. Highly qualified buyers
sit out a buyer’s market due to internal fears […]

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Deja Vu
In the late 80’s, after a fellow rookie sales agent confidently explained his questionable activity, I responded with, “I don’t think you can do that.” He bluntly replied, “Who cares, they’re not going to sue me, they’re going to sue the broker.” What a surprise when less than 10 years later, that same […]

[Read more →]